Ben & Jerry's holds grand re-opening with Auntie Anne's pretzels

On January 11, Ben & Jerry’s co- founder Jerry Greenfield will help celebrate the grand re-opening of North Carolina’s first scoop shop. The Chapel Hill shop was first opened in 1988, and after nearly a quarter-century on Franklin Street, the company is throwing a party to say thanks to the community for the years of support.
The Grand Re-opening celebration, from 11 a.m. to 7 p.m., will feature fun activities, games, local celebrities, music—and all of the day’s proceeds will go to UNC Dance Marathon benefiting the NC Children’s Hospital. Also, the store will introduce Auntie Anne’s Pretzel Perfect Pretzels to the Chapel Hill community as a part of it’s new products. The store will now be a co-location for both brands, and on Grand Re-opening day all visitors can have free ice cream and free pretzels.
"We’re really excited about adding Auntie Anne’s pretzels to our business, and about the Grand Re-opening celebration—and to have Jerry joining in on the fun is going to make it extra special," said Antonio McBroom, franchise owner for Ben & Jerry’s/Auntie Anne’s . "We want to show our gratitude in true Ben & Jerry’s fashion: with a fun-filled event that benefits the community, because that’s what our business is about."
Greenfield will be at the Scoop Shop between 3:30 and 5 p.m.
A variety of family-style activities are planned for the day, including face painting, juggling and games. In addition to enjoying the world’s greatest ice cream and the world’s greatest pretzels, McBroom said, attendees can find out about his company’s commitment to social action.
The Ben & Jerry’s/Auntie Anne’s Shop is located at 102 W. Franklin St. in Chapel Hill.
"We’ve now got the best of both worlds: sweet & salty," McBroom said. "We hope everyone attends our celebration and gets a chance to try their favorite Ben & Jerry’s flavor, as well indulge in Auntie Anne’s pretzels! It’s a great treat for a great cause."